Jaguar Land Rover Turns to Gorillaz to Recruit New Talent

Jaguar Land Rover has launched a new mixed reality app that serves as an innovative recruitment tool.

The British automaker is taking advantage of its collaboration with Gorillaz to recruit the next generation of engineering talent with a code-breaking challenge found in the virtual band’s app. According to the company, the best performers within the app will be fast-tracked through the recruitment process, as Jaguar Land Rover looks to hire thousands of new talent over the next year. Those interested can download the Gorillaz app on either the Apple App Store or the Google Play Store.

Late last year, Jaguar Land Rover announced Noodle, the band’s guitarist, as a brand ambassador and she’s helping recruit: “Can you crack the code? Put your skills to the test! Hey, maybe you might land yourself ‘the’ most badass job you can imagine,” she says. “Dare to win!”

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The Gorillaz App launches a new Jaguar Land Rover recruitment area in the form of a 360-degree environment that is situated in the garage of the band’s home. It features all the iconic vehicles from the Gorillaz past and here, users can explore and take a two-part challenge. The first part of the challenge is designed to educate users about the benefits of electric vehicles and involves assembling the new Jaguar I-Pace Concept.

The second part is more demanding and is developed to engage and recruit aspiring electronic and software engineers. It focuses on cracking code in an Alternate Reality Game, featuring a series of code-breaking puzzles that will test their curiosity persistence, lateral thinking, and problem solving skills.

 “As the automotive industry transforms over the next decade, fuelled by software innovation, we have to attract the best talent and that requires a radical rethink of how we recruit,” said Alex Heslop, Head of Electrical Engineering at Jaguar Land Rover. “Here, we’ve found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance. It will be the first of its kind.”