We’ll come right out and say it: Hyundai’s new commercial for its N performance subbrand is weird. Really weird. The ad features three different men going through a range of, erm, experiences, let’s say. We’ll let you watch the ad, which we’ve embedded above, to see what it’s all about. It’s pretty a bit hard to explain what’s going on anyways.
Despite us thinking that this ad is strange to the point of being almost creepy, we actually kind of like it. It’s meant to be a satire of traditional luxury car commercials, and it does so in a way that’s original and imaginative. We can see how one might not like it, but before you decide to label it a bad spot, consider this: you’re watching TV and a typical car ad comes on, closing off with postscripts about lease rates and 0% financing. Then this comes on. Which company are you more inclined to look up on the internet?
SEE ALSO: Performance-Oriented Hyundai N Cars Launching Soon
Hyundai believes this ad will help it obtain a less serious, more fun image. We’re not sure if it will help them reach that goal, but if this whacky ad is any indication of how zany N’s road cars will be, consider us intrigued.
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