Based on data from J.D. Power, the Wall Street Journal reports an average price 61 percent higher than a decade ago. The industry-wide figure for every type of vehicle on sale in the United States rose by 28 percent to $32,500, which goes to show how much profit the Big Three in Detroit make by selling pickups.
On the other hand, it’s trucks that helped Ford, General Motors, and Fiat Chrysler offset the slow-selling passenger cars such as the Fusion, Impala, and Dart. In case the price of fuel rises without prior warning, all three automakers can mitigate this turn of events with the Ranger, Colorado, Canyon, and Gladiator.
Following Jeep, Ram is working on a mid-size pickup too. The successor of the Dodge Dakota is understood to share underpinnings with the 1500 and Gladiator. Ram’s all-new Dakota is expected in 2020 for the 2021 model year with the Pentastar V6 as the standard engine.
Turning our attention back to the full-size segment, Ford is developing the F-150 Hybrid as well as an all-electric powertrain. General Motors wants a piece of the action too, taking an e-truck into consideration for the GMC brand instead of Chevy to justify the higher-than-average starting price.
On an ending note, there’s no escaping the fact that Ford, General Motors, and Fiat Chrysler will continue offering expensive configurations for their full-size pickups as long as there’s demand for such trucks. The question is, when and what will stop this trend?
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