If these sound familiar to you, that’s because the Venue is the indirect replacement for the Accent Hatchback. Narrower and shorter than the Kona, the all-new model is more or less a competitor to the likes of the Volkswagen T-Cross. As far as styling is concerned, it’s obvious that Hyundai wanted to stand out like those leopard-print pants that Rod Stewart made famous.
Speaking of hip people, Hyundai says the Venue targets “urban entrepreneurs” without defining the demographic. Every marketing and press release about the Venue is full of mumbo-jumbo, and that’s somewhat uncool given the real purpose of the Venue.
Over in the United States, Hyundai has been lacking in terms of crossover for a long, long time. During this period, the Tucson and Santa Fe were the automaker’s only crossovers in the passenger car-heavy lineup. American automakers such as Ford, by comparison, are cutting back on conventional cars in order to maximize profit on crossovers, SUVs, and trucks.
Speaking to Drive.com.au, the Hyundai official said the Venue N-Line would be joined by the Sonata N-Line in the near future. Save for the go-faster design inside and out, don’t expect the Venue N-Line to drive as sporty as it looks. The Venue N, on the other hand, could take inspiration from the i20 N hot hatchback.
