Buick will continue offering a 24-month promotional lease program that it began in March, 2012, to boost its business.
“Experience Buick” offers customers free OnStar, satellite radio and scheduled maintenance. The first wave of customers to benefit from the program will soon see their agreements expire. Over 33 percent of the company’s business has been through leasing since the program’s introduction, a steady increase since the promotion was put into place.
Last year, Buick’s sales rose 14 percent to outperform the U.S. automobile market’s eight percent overall increase.
The brand hopes to continue its growth and says retaining the Experience Buick customers will play a key role in making that happen.
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[Source: Automotive News]
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